Social Media Strategy

Blogs…Wikis…Social Networks…Podcasts…Mashups…
Social Media Technologies are the hottest thing in marketing and communications and are certainly here to stay.

The opportunities to jump in and get started are virtually limitless. However, in many cases, without the proper foundation, proving the ROI is virtually impossible.

Before you invest in any technology solution, it’s important to develop a comprehensive strategy that considers your people, business objectives and technology infrastructure.

Developing a Social Media Strategy
Siteworx offers a comprehensive assessment that will provide you a firm foundation from which to proceed. More than high-level recommendations, you’ll receive a detailed report that provides:

•    An in-depth understanding of your target audiences’ social media behaviors. Who they are and how you can align your approach with their expectations?
•    Which social technologies are most effective at reaching your audiences today?
•    What trends and implications should you consider when developing your social media strategy for the future?
•     An analysis of your business goals aligned with the optimal application of social media solutions in your business or organization.
•    An assessment of your current technology infrastructure and recommended solutions and implementation requirements.
•    An ROI Assessment and Dashboard that identifies what metrics are most important for you and then provides a road map for implementing those metrics and monitoring them over time.
Creating Your Social Media Plan
Developing a comprehensive social media strategy can reap numerous benefits across a wide range of disciplines:

Driving engagement with your customers, prospects, members, etc., informing key word selection on your website through social tagging, or improving conversion through customer feedback and reviews.

Facilitating networking and lead generation activities.

Customer Service
Opening the channels of communication to improve customer service and save time and money by empowering your customers to help others through comments and reviews.

Operations and Administration
Enabling the efficient sharing and archiving of documentation and communications.

Even if you’ve already started to apply social media technologies in your business or organization, Siteworx can help you evaluate your current program and identify areas for improvement.


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